Here’s the scenario – You find yourself on a trip far away from home, your car starts running sluggish and it’s slow to respond when you hit the gas. You pop the hood and eventually discover that your disposable paper air filter is clogged with dust and debris from being ignored far too long. Without adequate air flow your car won’t run properly and as it starts to get starved of the air it needs it can lose power and responsiveness.

Yet, if you are a typical driver, air filter maintenance for your car is not on the to-do list. And there’s really no good reason why it shouldn’t be. Short of checking your tire pressure regularly, it’s one of the easiest, least expensive, and most advantageous procedures you can perform on your car by yourself. Many vehicles don’t even require tools. Check your car’s manual for the exact procedure.

A clean high flowing air filter is a vital part of your car’s intake system and it’s crucial to overall performance. An internal combustion engine requires a measured mixture of fuel and air in order to combust – or run. All the air necessary to keep that balanced system firing enters through the air filter. In essence it’s how your engine breathes. The air filter's purpose is to provide air flow to the engine while filtering out harmful dirt and foreign particles. The harder your car works to get the air it needs, the less efficient it can become until it starts to fail.

Undoubtedly you can understand that changing your air filter regularly is a must – or is it? It’s a question which brings up available air filter options. The primary options available are disposable paper and reusable performance cotton air filters. Performance cotton air filters are designed to increase horsepower and they can go up to 50,000 miles before service is needed. After servicing the filter it can be used again and again. Some people don’t even keep their car for 50,000 miles!

Back in 1969 desert and motocross racers, Ken and Norm founded a business on humble motives, they just wanted to win races and stumbled on a cotton filtration technology that was destined to be great. Some men are born into greatness others stumble upon it and share with the rest of us. Since those fortuitous times this business has been designing, manufacturing, and fine-tuning the premier original high-flow air filter. The cotton air filter became so popular that several businesses copied the technology and started making them also.

These performance cotton air filters are made of four to six layers of cotton gauze sandwiched between two epoxy-coated aluminum wire screens. The cotton is treated with a specially formulated grade of oil, creating tackiness throughout the cotton’s microscopic strands. The nature of the cotton allows high volumes of airflow when compared to a typical paper air filter. These cotton filters when combined with the tackiness of the oil fashions a powerful filtering media that provides outstanding engine protection.

Best of all these filters are washable and reusable, and depending on your driving habits, you won’t even need to attend to that for around 50,000 miles. How ridiculously maintenance free and green can you get?

The company that Ken and Norm started tests cotton filters both in-house and by independent labs to ensure quality. But the most conclusive and overwhelming evidence of their effectiveness is the real-world testing from whence they came and continue to thrive in. Every day, twenty-four-seven, be it off-road or on roads, racetracks or water, wherever combustion engines roar, these cotton filters are winning by allowing engines to perform at their best. There’s even a testimonial from a guy named Carl who ran the same performance cotton air filter on his truck for over a million miles. How’s that for long lasting engine protection?

You may not want to drive your car the equivalent of 41 times around the world like Carl, but it is good to know that you can help keep it performing up to 50,000 without thinking about the filter then just clean it and go another 50,000 miles. Now the only question that remains is – would you like paper or cotton? By the way to answer another question you may have, the brand name that Ken and Norm started back in 1969 comes from their names, K&N Filters.